This is a message that you must listen to if you ever want to be a
successful entrepreneur or influencer. It’s the only real secret that
you need to strictly abide by at all times. IT’S NOT ABOUT YOU!!!!
If you fail to understand this one concept, then I promise you that
you will never be anyone of influence or make any real money in
business. So many people forget this one idea even though, in my humble
opinion, it’s dead obvious and communicated frequently.
Have you ever been to an event and you meet someone for the first time who just talks about them self?
Does it make you want to run in the opposite direction? Of course it
does, and that’s why this lesson I am going to drill into your head
today is so important.
Every influencer I have met through Addicted2Success, and every
successful Silicon Valley Entrepreneur I have met through my day job,
have all understood this concept, and they swear by it. You will fail no
matter what if you don’t take the time to practice what I am going to
talk about.
These seven rules below are how you make sure that what you do is about those you serve and not you
Rule 1 – Building a personal brand is BS
The catch phrase that has existed since social media was invented and
that is told to everyone is build your personal brand. Building a
personal brand is total BS!
By building a personal brand, you are tell everyone online that what you do is all about you.
Building a personal brand usually means posting content that always
talks about yourself or has some stupid selfie of you doing something
that doesn’t add any value to anyone’s life.
The way you build a personal brand is by not building your brand.
Sounds confusing doesn’t it? It supposed to be because the only time
you will build any brand is when you add value to people – end of story.
People that talk about themselves constantly on social media make me
vomit, and I know you probably have the same feeling so don’t be like
these fools! Find something you care about and share it with the world
to help others. If you do this enough then maybe, just maybe, you might
build a brand.
Rule 2 – Don’t have a big head
As you add values to other people’s lives, make sure you don’t do so
with a big head or communicate in a way that makes you sound like you
are better than everyone else. You’re not and neither am I. We are all
global citizens of this world searching for our purpose so we can be
fulfilled – that’s why we exist.
Sure, tell people when you have success in your life, talk about the
things you do and what you’re good at, just don’t do it in a way that
comes across as cocky. As an entrepreneur, you will never create a
game-changing business by yourself; you must attract others to your mission.
No one will join your mission if you have a big fat head full of hot air and a disgusting sense of arrogance about you.
What will build a monster business for you is the ability to inspire
people in a way that makes them want to join your vision. This one tip
can allow you to start the next UBER!
Rule 3 – Influence takes time
I meet lots of people at various events that I attend who try something for three months and then say no one is listening. We live in a busy world with loads of distractions and statistically it now takes someone sixteen interactions with a product before they respond.
Influence on social media or as an entrepreneur takes time. By time, I
mean at least one year, and for the successful entrepreneurs I know,
typically five years. So sit back, relax, take a chill pill, and make
sure whatever it is you are doing is something you love otherwise you
will never be able to have the patience it takes to succeed.
Rule 4 – Don’t establish a community only to help yourself
Someone said to me the other day, “Tim I’ve had this community for a
while, and it’s not making me any money.” My response was “that’s
because the community is not there to make you money it’s there to get
something from you.”
What I meant when I said this is that you only get what you want when
you give your community what they want. If you create a community just
for the selfish purpose of making money, then you will be forgotten
about quicker than last weeks mainstream TV news.
Rule 5 – A community is not there to flog stuff too
Directly related to my previous point, a community doesn’t exist just
to be bombarded and flogged useless products that don’t serve them or
that they never asked for. Instead, find stuff that has worked for you,
and ask your community what problems they are having and how you can
help.
“When every message you say to a group of people is proudly brought to you by some ridiculous product it get’s really painful really quickly”
If you are going to offer products and services, then give plenty of value first, and present what you can offer in a non-spammy way and don’t over do it bud!
Rule 6 – Be 100% transparent and share everything you know
Not only is what you do not about you but if you are going to lead a
group of people as an influencer or an entrepreneur then make sure you
are 100% transparent. If you want to supercharge your results even
quicker then share everything you know.
A great example is Nathan Chan who is the creator of Foundr magazine.
I saw him speak a few weeks ago, and the guy shared everything. He went
into his financial affairs, shared legal issues he had, and even told
us his social media strategy for a product he hasn’t even launched.
He had instant credibility in a room full of people who mostly didn’t
know him, and it was damn infectious to see a guy just go all out and
not hold anything back. The traits that Nathan displayed are the true
essence of not being all about yourself.
Rule 7 – Don’t use someone else’s community and then screw them
Last rule of not being all about yourself is don’t help someone build
their community and then screw them over and steal what you helped them
create. When you help build someone else’s community you are doing so
as a privilege.
You are doing so not because it’s all about you but because you
believe in what the community stands for. What you get in return
(although it’s not about you) is credibility that you didn’t have
before, free education, and access to network with people.
By stealing something from someone else’s community, you are making
things all about you and people will never transfer over to your own
community if they know you stole something to get there – the truth
about dishonest people travels faster than a shooting star.
