There’s no singular secret to success. But there are inflection
points. One thing that always perplexed me about business (especially in
the online world) was how it seemed like some people just exploded on
the scene.
They went from 0-100 real quick.
Literally everything they did online seemed to work, like immediately.
From an outside perspective, it seemed like they were riding a perpetual
growth curve. Take Tai Lopez, for example. He’s a good example of
someone who you’re just like, “where did you come from?”
Me, on the other hand? I was just writing away in my dark room,
getting precisely zero readers every single day for years. Then, a few
of my pieces got traction. It wasn’t because of any specific plan, to be
honest. It was just the result of repeatedly swinging the axe at the
same tree over and over.
But there IS a catch here…
The moment you hit entrepreneurial puberty
Assuming you’re doing the right things (working on projects you care about, being meticulous about getting the word out, constantly improving the quality of your work)…you
will eventually hit an “inflection point.” It’s kind of like puberty —
spontaneous, unavoidable, usually uneven growth that can change
everything literally overnight.
Examples of where the inflection points can come from:
- The inflection point could come from an article, video or podcast that goes viral.
- It could come from an influencer who finds your idea/product/service and tells their audience.
- It could come because of a discovery you make which introduces something entirely new to the world.
It’s often an accident. It’s often the result of something you didn’t
think was a big deal at the time. But your inflection point will occur
with enough time in the game. You will break through. It’s just a rule
of the Universe. Everyone gets this opportunity. When that happens, be
ready and recognize the opportunity for what it is.
The inflection point is your opportunity to take control of your
trajectory and make sure that your message gets out there. If you aren’t
prepared to have the attention of the whole world on you, then when you
get it for 15 minutes, you’ll squander it! Don’t risk losing the
momentum. Pounce on it relentlessly.
“A person who never made a mistake never tried anything new.” – Albert Einstein
There are two amazing things about inflection points:
- If you capitalize on them, your business and your life will never be the same. There is no “un-doing” the growth that being featured in major online platforms like TIME, Fortune, Entrepreneur and many more, has given me and my business. Now, my job is to build on top of that. But we will never be “unknown” again.
- Inflection points can result in quantum leaps for your goals — in many cases, this is the closest you can really get to “overnight success”. Case in point for us was Instagram, which as a key driver, with my brand going from 5,000 to 100,000 subscribers in 8 months. Completely unplanned, but absolutely game changing.
“Risk more than others think is safe. Dream more than others think is practical.” – Howard Schultz
You guys know that consistency is the
key. But what you might think is that consistency with your ideas will
only bring slow, linear growth. The reason I preach consistency so hard
is because if you practice it for long enough, you’ll not just
experience the standard linear growth — but also the exponential, crazy
“overnight” growth of inflection points if you stick around long enough.
Something to think about here: you need both luck (inflection points) and hard work (consistency) to reach real success. You must have both, no matter what order they arrive in.
If you get lucky early on in the game
and blow up, you’re going to need to work very hard to maintain that
momentum. Otherwise you’ll see a quick spike and nothing more. And even
if you’re the world’s hardest worker, you have to be savvy enough to
recognize the inflection points when they come along. Otherwise all the
hard work will be for nothing.
